love.golf tees up women’s group coaching in Dubai

love.golf, the pioneering group coaching experience exclusively for women, will tee off in Dubai in October.


Led by PGA Professional Amy Millward, the Claude Harmon III (CH3) Golf Performance Academy at The Els Club will become the first venue in the Middle East to introduce the award-winning programme.


Amy, who recently completed her degree in Professional Golf at The University of Birmingham, previously coached love.golf at Cleobury Mortimer Golf Club, Shropshire, UK, before moving to Dubai in September.


Amy said: “Watching students improve is not only my job, it’s my passion.


“As a coach, love.golf has given me a lot of experience and support in how to introduce more women to the game and this is the exciting opportunity I now have in Dubai.”


Amy added: “Having previously taught in Switzerland and the UK, my aim is to get as many women to take part in golf as possible to help grow the game globally.”


Backed by groundbreaking research*, love.golf is a proven approach to female golf coaching delivered by a community of coaches who aim to inspire, engage and progress women’s interest and participation in the sport.


love.golf puts an emphasis on ‘falling in love with golf’ by learning to play the game on the course as a group, rather than being confined to refining skills on a range.


Since the start of 2019, love.golf has crossed borders into Spain, added a growing number of UK venues to its ranks, and is soon to be piloted in Canada, demonstrating the universal appeal of the love.golf approach.


Alastair Spink, Head Coach and Founder of love.golf, commented: “love.golf is growing at a fast pace.


“Amy is an outstanding coach and with her support this is an important opportunity for love.golf to lead by example and introduce women in the Middle East to the game of golf in an engaging and active environment.”


Amy’s two-hour love.golf taster session will be held at The Els Club on Tuesday October 15.


Structured programmes are then scheduled to commence from Sunday October 27, with six different classes available to cater for all levels of golfer.


For more information about love.golf at the CH3 Performance Academy, Dubai, visit: https://love.golf/coach/amy-millward/  or https://www.ch3performancegolf.com/ladies


*The Global Economic Value of Increased Female Participation in Golf (Syngenta, 2016) and The Opportunity to Grow Golf: Female Participation (Syngenta, 2016)