Golf took on a very different form as a group of love.golf coaches took to the streets of London during their annual conference in London.
Tasked to go out and make golf appeal to a younger female audience, coaches quickly responded by recruiting a number of office workers from nearby businesses and taking them onto the streets of London for a memorable and unconventional golfing experience.
Take a look at what happened next in the video below:
Commenting on the outing, one of the young women, Laura Shaw, said: “It was very much a leap into the unknown – we went outside feeling golf was really not for us, especially with all of its rules. But the coaches were really friendly and energetic; they just let us hit the ball and play and have fun. It turned out to be a brilliant way to spend our lunch hour and gave us a totally different view of golf!”
Ollie Rush, love.golf coach at Haverhill Golf Club in Suffolk, was one of the coaches to come up with the idea: “The challenge forced us to think outside the box and create a fun experience which might change a younger audience’s perception of the game,”
“Looking back, our ability to do that, with little or no time to think, does give us so much energy and ideas to take back to our respective venues and be creative in how we inspire more women to give golf a try.”
The challenge was just one session from the two-day conference where love.golf coaches benefitted from the opportunity to share ideas and best practice with one another, as well as socialise together away from the golf course.
If you want, connect with our coaches and get started with love.golf, find your nearest venue today using our handy postcode search.